A gateway to global best practices and innovation - Exhibition World 02.08.2023

A tfconnect guest article by Christopher Preston, CEO, Expomarket - first published in Exhibition World 2 August 2023

In today's ever-evolving events industry, the race to stay ahead of the curve, embrace innovation, and create memorable experiences for attendees is being won by the brave and courageous. One strategy that has proven to be highly effective is the selection of overseas senior hires. These talented individuals bring a range of benefits, including global best practices, extensive connections and networks, skills from more developed markets, and a fresh perspective that fuels new ideas and leading-edge innovation. However, it is crucial to acknowledge the importance of supporting these professionals in the early stages of their journey in a new country, as adjusting to new cultures and environments can be hard on their mental well-being; removing friends and support networks from immediate proximity.

One key advantage of hiring overseas senior professionals is their exposure to global best practices. These individuals have typically worked in different markets and environments, bringing a wealth of knowledge and experience that can revolutionise the way events are planned, organized, and executed. By introducing fresh ideas and innovative approaches, these senior hires can contribute to game-changing shifts that can attract new organisers and events into previously unconsidered venues and locations.
Add that they often come with extensive connections and networks, their established relationships with industry leaders, suppliers, and key stakeholders around the world can prove invaluable when it comes to sourcing top-tier resources and negotiating favourable partnerships. These networks facilitate global collaborations, enabling organizations to tap into new markets, broaden their reach, and attract international attendees. The benefits of these connections extend beyond the organisation itself, positively impacting the entire events industry.
Taking ambitious talent from more developed markets brings advanced skills and expertise to new more flexible environments. By leveraging their unique understanding of the latest industry trends and emerging practices, organisers and venues can accelerate the learning curve and benefit from an increased speed of change and growth. This knowledge transfer empowers local teams to adopt best-in-class strategies, enhances their skill set, and ultimately contributes to the growth and professional development of the entire team.
However, it is important to acknowledge that the transition to a new culture and environment can present challenges for overseas senior hires, particularly in terms of their mental well-being. Settling into a new country, understanding cultural nuances, and adapting to different work practices can be more complex and overwhelming than it initially appears. It is crucial for organizations to prioritise the well-being of these professionals and provide support systems that facilitate their integration. By offering resources such as language classes, cultural training, and mentorship programs, organisations can help their overseas hires feel welcomed and supported during this crucial period.
Be brave and consider the global marketplace. It has a multitude of benefits including accelerated adoption of global best practices, extensive connections and networks, and fresh perspectives that contribute to accelerated growth, innovation, and overall success. Look after the new hires during their early days and its low risk with high return.