Senior Marketing Executive

An opportunity has arisen for a highly motivated and creative Senior Marketing Executive to join a growing marketing team. The successful candidate will help to plan, organise and execute innovative marketing campaigns primarily across the portfolio of international conferences.

Both brands occupy a unique, market leading position in Europe (London, Paris), North America (Houston, NYC, Toronto), APAC (Singapore, Malaysia, China), South America (Argentina, Colombia), Africa (Senegal, Cape Town) providing conferences and large scale events for executives and the finance and investor community.

The Candidate:

Supported by the Head of Marketing, the successful candidate will be responsible for the planning and implementation of exceptional global marketing campaigns, delivered on time and within budget. The ideal candidate will have brilliant attention to detail, be highly creative and an excellent team player with the ability to manage multiple projects to a high standard.

Experience of events or relevant B2B role is essential, as well as an understanding of salesforce and pardot is highly desired.

Key Responsibilities:

• Writing and proofing copy for a range of marketing platforms & materials including websites, social media, emails and brochures
• Maintaining and updating conference websites
• Manage the execution and roll out of all email campaigns and journeys from start to finish (Support digital team in campaign set up and reporting)
• Planning and delivering cross-channel marketing campaigns with support from the Head of Marketing and Portfolio Director in line with the event or project objectives
• Assisting with the design, production and distribution of all promotional materials relating to the portfolio
• Manage buy-side and sell-side data sources in line with the marketing strategy
• Manage previous buyers’ data, to keep the information updated and correct
• Find new data and work closely with hosted buyer team
• Post show reviews, reconciliations and analysis of trade campaign
• Report to the Marketing Head and Event Director on a weekly basis to update them on marketing strategy
• Data hygiene, analysis of audience attributes, data segmentation, data classification and enrichment, analysis of audience engagement, reporting across all channel and activities
• Establish KPIs and configure standard reports to measure tactic and campaign success optimizing future campaigns based on these learnings

Knowledge:

• Confident in-front of high level clients and presenting (not phone shy)
• Committed to continuous self-development and learning within the marketing field
• A natural leader and motivator
• A strategic and proactive thinker and planner
• Able to make decisions in a changing environment and anticipate future needs
• Self-motivated with an ability to thrive under pressure
• Exceptional written, oral, interpersonal and presentation skills and the ability to effectively interface with senior management
• Ability to operate as an effective tactical as well as strategic thinker

Skills:

• Requirements: 3 years of marketing experience
• Knowledge of managing email and marketing automation
• A proven track record of assisting in successful marketing communications campaigns
• Good knowledge of digital marketing practices
• Proven understanding of tracking and response reporting
• Solid interpersonal and communication skills and ability to manage side-ways relationships
• Multi-tasking and excellent attention to detail
• Ability to work under pressure
• Ability to think critically and take initiative
• Excellent time management skills and the ability to prioritise relevant tasks
• Proficient in Microsoft Excel, Word and PowerPoint

Why this is a great opportunity:

• Competitive salary of up to £35,000 + Bonus
• Fantastic office location right next to the station
• Join a business that is growing year on year with the opportunity to make an amazing career for yourself.