Marketing Manager

As Marketing Manager, you will be responsible for the creation and delivery of a comprehensive B2B and B2C marketing strategy across two UK events. The role is a commercial one in which partner marketing, social media and promotion plays a major part.  As a high-end specialist event organiser, we generate audience revenues through traditional attendance and hospitality streams. Optimising these channels is an imperative in 2020 alongside the development of long-term relationships with key influencers.

Core Functions

Creative

• Working in partnership with external designers & specialists management of all brand/event collateral Inc. but not limited to websites/sales and owner brochures/tickets/wallets/advertising/catalogues/invitations/badges/passes/digital media

Operational

• Budget management
• Management of all print associated with the events
• Management of key supplier relationships

Audience

• Data management/growth strategy and development plan
• Driving growth in paying attendance / growth in yield
• Generating growth in guest attendance through partner promotion/advertising etc.
• Creation of event comms plan focussing on digital: social media/newsletters etc

Owner

• Data & community management
• Growth strategy and development plan
• Development of effective communications strategy/platform and plan

Commercial

• Commercial lead generation
• Data management/growth strategy
• Marketing support plan for all commercial activity

Essential Skills & Attributes

• Track record in B2C Marketing with experience in an events background.
• Understanding of the luxury goods market or high-end automotive marketplace
• Energetic, adaptable and resilient.
• Works well on own initiative but also a strong team player
• Excellent planning, communication and organisational skills; capacity to interact at all levels.
• Very strong digital marketing experience
• Excellent communication skills, both verbal and written.