Head of Marketing

Role Purpose

To oversee all aspects of marketing at a product and corporate level, to establish best practice marketing. Reporting directly to the Vice President.

The role – what you’ll do:

• Oversee the portfolio corporate marketing activity including branding with external agencies
• Plan and execute visitor, delegate and exhibitor marketing campaigns on time, to budget as agreed in consultation with the Vice President and relevant Event Directors across the entire portfolio
• Create and execute message houses and have a strong understanding of positioning statements.
• Manage a PR Consultancy to fulfil an international PR plan corporately for each of the portfolio products - instruct, develop and execute global corporate communication plans
• Present and execute a range of digital initiatives to benefit and provide greater penetration for our events across all sectors.
• Have a strong understanding of multi lingual and multi-cultural marketing channels
• Produce time and action plans for all campaigns, regularly review, forecast, monitor spend and report effectiveness of these plans
• Provide integrated marketing support for the exhibition /sponsorship/delegate sales teams when required
• Co-ordinate and manage a range of supplier relationships including creative designers, website developers, the media, data houses, registration companies, printers and mailing houses
• Manage, develop and maintain all product websites
• Produce effective advertising, marketing and sales collateral for all products – including copywriting, design, production
• Develop relationships with trade associations, media, regulators and industry organizations to foster support for events
• Database management, development and list sourcing
• Develop, negotiate and fulfil contra agreements with media partners, associations and supporters
• Liaise with all team members and stakeholders on items containing event branding
• Attend meetings with key event partners – associations, sponsors, media
• Monitor competitive activity and attend competitor events when required
• Manage our participation at competitor events when required
• Conduct or commission relevant market research for each product when required, measure customer satisfaction and identify event development opportunities.
• Assist the Event Management team to identify product development, sponsorship and branding opportunities that deliver new customers and visitor groups
• Oversee development of the business’ online activities
• Manage, motivate and develop the marketing team. Ensure that each member of the team continues to understand the latest marketing trends and constantly looks to make communications more efficient by testing new ideas.
• Liaise and cooperate with the other marketers across the portfolio.

The candidate – what you’ll need:

Technical / Functional

• At least 5 years year's demonstrable experience at management level in events and / or B2B media
• Degree educated/MBA desirable
• Detailed knowledge of marketing best practice
• Knowledge of B2B exhibition and B2B publishing market
• Understanding of data protection issues
• Experience of developing an online strategy
• Experience of auditing existing procedures and introducing new procedures
• Appreciation of international cultures/foreign language
• Ability to network and liaise with senior people/trade bodies and associations
• Anticipation of market trends and proactive market involvement

Personal Attributes / Interpersonal

• Communication – excellent written English and verbal communication skills, report writing and presentation skills
• Administration and Organisation
• Time Management
• Project Management; ability to oversee/manage multiple products
• Detailed understanding of marketing principles
• Ability to be part of and manage teams
• Ability to work under pressure and to deadlines
• Ability to work within a target driven market place
• Self-motivated / Innovative / Creative
• Good team working ethics
• Competitive analysis
• Lateral thinking
• People management skills
• Analytical skills
• Availability to travel