Marketing Director
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| Job Type | Permanent |
| Location | Dubai |
| Area | UAE |
| Sector | Marketing |
| Salary | AED 30-40k per month + commission |
| Advertiser | Liz Sinclair |
| Telephone | +44 (0) 20 7299 2960 |
| Job Ref | 1835 |
| Job Views | 468 |
- Description
- A global event organiser with an office in the Middle East seeks an experienced marketeer to oversee marketing activities across this international portfolio of events & will be accountable for developing, maintaining and enhancing marketing deliverables. You will be responsible for creating and executing marketing plans that produce tangible results whilst guiding and developing the marketing team.
You will have the ability to organise and execute with leadership, communication and negotiation skills that will be key to success in this role – experience of working in the region will be a definite advantage. Working under limited guidance you will know what to do, when to do it and how to achieve results.
Main Tasks & Responsibilities
- Create, implement & measure marketing programmes across all events – with particular emphasis on exhibitor and visitor promotion campaigns.
- Work closely with other members of the senior leadership team to develop tailored marketing strategies and relevant content for all stages of the communication cycle.
- Analyse and optimise all marketing channels to drive attendance and revenue in line with corporate objectives.
- Execute lead generation activities in order to grow event databases and improve brand awareness
- Support the sales team in the creation of messaging, collateral and campaigns to drive exhibitor revenue
- Recruit, manage and develop marketing staff.
- Oversee delivery of creative campaigns, content and materials; to include event brochures, adverts, emails, digital content, event materials etc.
- Approve all written marketing materials.
- Steer PR and social media presence and strategies, including overseeing day to day media activities, on-site delivery alongside photographic & video requirements.
- Manage key supplier relationships including registration suppliers and agencies.
- Create event marketing budgets; deliver marketing activities within agreed budget.
- Produce monthly update reports and post event analysis and reports.
Person Specification
Essential- Minimum 5 years’ experience in an event marketing environment; preferably B2B events
- Demonstrated skills, knowledge and experience in the design and execution of marketing strategies and lead generation
- Experienced in managing budgets and in developing, supervising and appraising staff
- Experience overseeing the design and production of digital and print campaigns, marketing materials, websites and social media content
- Working experience of direct marketing initiatives in particular email marketing
Desirable
- Educated to University degree standard or equivalent
- Formal business/marketing higher education qualification
