Marketing Lead - Global Commercial Events
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| Job Type | Permanent |
| Area | UK |
| Sector | Miscellaneous |
| Salary | £50,000 |
| Advertiser | Ann-Marie Manley |
| Job Ref | 2241 |
| Job Views | 85 |
- Description
- A highly respected organisation in the education sector is searching for a motivated and driven individual to join their growing events team as a Lead Marketing Manager. Seeking a strong, self-starter to join their busy Events Marketing department, you will demonstrate an unbridled passion for marketing and creativity as well as the ability to write strong and engaging copy.
- Qualifications
- Key Responsibilities:
- Lead on strategy planning; co-ordinating; implementing; and monitoring of marketing activities to drive attendee growth for all commercially led events (In-person global events, hybrid events, webinars, roundtables) ensuring deadlines, and targets are met, to deliver success for their commercial partners and sponsors
- Identify target audiences and create individual marketing plans, ensuring messaging is benefit led and speaks to the key audiences
- Nurture strategic relationships with key event/media partners and stakeholders both internally and externally
- Develop, deliver and maintain commercial marketing materials (media packs, case studies) to use as sales tools for the commercial and sponsorship sales teams
- Maintain detailed event project plans, conduct regular checkpoints with deliverable owners, escalate risks and challenges appropriately, and ensure event is executed on time and on budget.
- Generate post-event reports and insights for the commercial team to inform the strategic direction for future commercial events.
- Work with the commercial sales team to generate and track qualified leads
- Liaise with key associations/partners and organisations to maximise visibility
- Copywriting, proofreading of marketing collateral, liaising with designers, sub-editors
- Keeping the events websites up to date with fresh content and new speakers
- Create, implement, and manage engaging email marketing campaigns and newsletters using the Mailchimp email system including copywriting, design, testing and deployment through to reporting
Experience Required:
- 5+ years of proven experience in a similar role
- Creative thinker with a passion for storytelling and doing things differently
- Confident and talented self-starter who is able to hit the ground running
- Commercially astute and entrepreneurial outlook
- Ability to work to agreed deadlines, working well under pressure
- Excellent planning and organisational skills in order to manage and prioritise workload
- Excellent verbal and written communication skills, including spelling, grammar and proofreading, with the ability to tailor style and approach to suit a variety of global audiences
- MS Office essential – Word, Excel and PowerPoint
- Educated to a degree level
